Foreword

I started on Twitter in August 2007 after exhortations from some friends. At first I didn't get it: “Why do I care if LonelyBoy15's cat rolled over?” The light went on when I started searching for my name, people I knew, and topics that interested me.

Seven years later, I've connected with people from all over the world. I have 1.4 million followers and have tweeted 132,000 times. Sometimes I tweet when my dog rolls over, too. Twitter has become a fantastic tool for me.

You don't need to spend seven years and 132,000 tweets to learn how to use Twitter because Joel Comm and Dave Taylor have written Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time. Lucky you! I wish it had been that easy for me.

This book will give you a big head start toward mastering Twitter from two people who already have. So buy this book, read it, and then go forth and tweet up a storm!

—Guy Kawasaki, chief evangelist for Canva

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