Part IV. Implementing Twitter Strategies for Offline Marketing Domination
In this part . . .
Marketing experts all agree on one thing: Marketing is all about integration. You need to combine your offline and online marketing communication to put your brand right in your customers' faces. (Okay, maybe that sounds a little extreme, but I stand by the concept.)
How do you incorporate your offline marketing strategies — such as public relations, brochures, events, and everything in between — to push your brand message through Twitter? How do you use Twitter for offline domination? You can get ahead of your competition by using Twitter to effectively defeat them in front of your customers! I don't know about you, but defeating competitors sounds pretty good.
Ready your pencil and take notes. And while you read the chapters in this part, remember three things: integration, integration, integration.
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