Twitter® Marketing For Dummies®

Chapter 4. Planning Your Twitter Marketing Strategy

In This Chapter

• Choosing the right target market

• Creating goals that deliver results

• Crafting the right message to share

• Defining the tactics that produce results

The place to start when you need to develop a strategy for a business or a product is, of course, a business plan. Developing a Twitter marketing strategy helps you, your employees, and your business make marketing on Twitter successful.

The same concept applies to a traditional marketing plan. Every business in the world should write a business and marketing plan so that it can create a successful environment for the business. Think of your Twitter marketing strategy as a road map. You're developing a map, a sort of guide, that can lead you to the wonderful world of business success in the land of Twitter!

The first step to developing a successful journey is to decide where you want to go. Likewise, when you're developing a Twitter marketing plan, the first step is to determine your goal.

In this chapter, I tell you some of the tools and techniques that you can use to build and maintain a successful Twitter marketing strategy.

Setting a Destination for Your Marketing Strategy

You can think about the concept of a destination for your Twitter marketing plan in a couple of ways. A good analogy is to think of your Twitter marketing strategy as a road trip. When you build a Twitter marketing strategy, the most important thing you do is set a destination — meaning the overall goal or ...