The inspirations for this week's chapter are two high-profile public relations crises exacerbated by the speed at which bad news spreads on Twitter. Let's start this week a little differently by discussing these cases to give you the appropriate perspective before we describe how to create your own Twitter crisis management plan.
The Reality of Twitter Crises
Monday: List Potential Crises
Tuesday: Create a Fire Drill
Wednesday: Write a Crisis Management Action Plan
Thursday: Know How to Really Say "I'm Sorry"
Friday: Distribute Your Crisis Action Plan
Twitter's real-time platform probably makes its greatest impact when there's news to spread. We've already ...