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Twitter Marketing: An Hour a Day by Hollis Thomases

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Chapter 10. Week 7: Get Your Brand Started on Twitter

By now, you should be completely prepared to get your brand on Twitter. You've worked through the elements of Twitter marketing strategy, how to establish your goals, and how to sell your whole Twitter marketing plan to upper management. You've practiced tweeting as an individual, so you should really have the hang of this thing. Now it's time to take the plunge and get your company started on Twitter.

Preparation-wise, you're on the downhill side. A lot of what we'll review should be old ground for you. It's much of the same work you've done already as an individual; you'll just apply it to your brand instead. You're going to set up your brand's Twitter account, plan your first tweets, discuss ...

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