Chapter 8, "Week 5: Develop a Successful Twitter Strategy," demonstrated the importance of determining your Twitter objectives. Hopefully, the analysis and exercises helped clarify important objectives for you. These objectives, both short-term and long-term, will steer what you do as you deliberately plan your Twitter marketing strategy and how to execute it.
Monday: Establish Objectives
Tuesday: Measure and Report Upon Your Objectives
Wednesday: Determine Tweet Topics
Thursday: Assign Resources
Friday: Get Company Buy-In
The topic of establishing your objectives may look familiar: you've been jotting down your ideas for objectives and thinking about ...