You're probably wondering how to derive meaning from all of this Twitter activity, particularly in the context of marketing. In this chapter, as we turn our focus to the topic of tracking and monitoring, keep in mind that so much of Twitter is "of the moment" that you almost have to be in this mindset continuously. Listen to what the Twitterverse is saying. It might open your eyes to a whole new benchmark to consider or an idea to develop, which will then need its own metrics. Numbers are great, but on Twitter, it's not always about the numbers.
Monday: Understand What to Track and How to Review It
Tuesday: Alerts—Simple Tracking Tools
Wednesday: Advanced ...