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Twitter Marketing: An Hour a Day by Hollis Thomases

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Chapter 6. Week 3: Use Twitter Search and Other Tools to Improve Your Experience

Twitter can be a virtual goldmine of information for brands. To help you monitor conversations and parse through data, Twitter and other third parties provide tools that let you search on particular keywords and receive alerts when someone mentions you. The results can help you understand how people use twitter and how you tweet in relation to these tweets which help you define and create a Twitter strategy. Perhaps you can unearth a great idea, a new business opportunity, or new potential customers from these searches.

Chapter Contents

  • Monday: Master Twitter Search

  • Tuesday: Use Tools to Enrich Your Tweets

  • Wednesday: Analyze Your Twitter Activity

  • Thursday: Experiment with ...

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