O'Reilly logo

Twitter Marketing: An Hour a Day by Hollis Thomases

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2. Who's Using Twitter for What?

Who, exactly, is using Twitter these days? A gadget-addicted tech geek? A twenty-something born-to-be-wired? Someone who has nothing better to do all day than post mind-numbing tweets?

Of course not! These days Twitter crosses a wide swath of people from all walks of life. This book teaches you how to reach these people and deliver your marketing message appropriately. Let's walk through some Twitter demographics relating to the kinds of individuals using Twitter. Then let's break out the various types of individuals and entities you're likely to come across on Twitter.

Chapter Contents

  • Demographics

  • Individual Users

  • Bots, Games, and Memes

  • Small and Home-Based Businesses

  • Not-for-Profits: Charities, Causes, The ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required