Twitter Marketing: An Hour a Day

Appendix D. Social Media Guidelines

Organizations large and small are wrestling with creating guidelines for social media—what's appropriate and what's not, how do we seem genuine and personal without getting too personal, how do we stay on message while remaining interesting and relevant, what can we allow employees to say, and what should we try to restrict?

As part of his contribution to my book, Jeffrey Hayzlett (@jeffreyhayzlett), chief marketing officer and vice president of Eastman Kodak Company, was kind enough to provide Eastman Kodak's Social Media Corporate Guidelines. Thinking other organizations might find these guidelines helpful, I asked if we could have permission to reprint them in their entirety. Though social media is ever-changing, ...