Twitter Marketing: An Hour a Day

Appendix A. Twitter-Related Glossary

@mention

Referring directly to another Twitter user by including their @username in a tweet.

@message

Sending a tweet to one or more Twitter users by including their @username(s) in the tweet.

@reply

Responding to another user's tweet by including their @username first.

Advanced Search

Twitter's in-depth, real-time search tool, available at http://search.twitter.com/advanced.

affiliate marketing

An Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer.

alert

Email or text notifications from Twitter about its accounts and services, which can be turned on or off at any time.

application program interface (API)

A collection of web programming tools made available ...