Preface

I tweet from Twitter headquarters in San Francisco, helping non-profit organizations, foundations, and corporate brands running prosocial campaigns to determine how best to use Twitter to reach their goals. No matter the size of the cause, I help individuals reach their goals of social good on this unique real-time information network. Twitter for Good offers you these same tools to help you excel on Twitter.

My early days on Twitter took place from the Central Highlands of Kenya, where I ran Hope Runs (HopeRuns.org), a non-profit organization I cofounded. On a dial-up cell phone connection running painfully slow Internet access to the ground floor of my orphanage apartment, I sent my Tweets. Urging followers to learn about the effects ...

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