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Twitter For Dummies, 3rd Edition

Book Description

A fully updated new edition of the fun and easy guide to getting up and running on Twitter

With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business.

  • Fully updated to cover all the latest features and changes to Twitter

  • Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications

  • Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services

  • Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

  • Table of Contents

      1. Foreword
      2. Introduction
        1. About This Book
          1. New for Third Edition
          2. Motivation
        2. Conventions Used in This Book
        3. What You’re Not to Read
        4. Foolish Assumptions
        5. How This Book Is Organized
          1. Part I: Twitter? Like Birds Do?
          2. Part II: Finding Your Flock
          3. Part III: Twittering in High Gear
          4. Part IV: What’s the Point? Using Twitter to Your Advantage
          5. Part V: The Part of Tens
        6. Icons Used in This Book
        7. Beyond the Book
        8. Where to Go from Here
      3. Part I: Twitter? Like Birds Do?
        1. Chapter 1: Getting Started with Twitter
          1. Figuring Out This Twitter Thing
          2. How Individuals Use Twitter
          3. How Organizations Use Twitter
          4. How Businesses Use Twitter
          5. The Twitter Ecosystem
          6. Thinking in 140 Characters
        2. Chapter 2: Welcome to the World of Twitter
          1. Signing Up
          2. Picking a Username
          3. Finding Contacts
            1. Using useful people-finding tools
            2. Searching by using Twitter Search
          4. Inviting Contacts
          5. Getting Comfortable: Just Tweet It!
          6. Customizing Your Profile
            1. Changing your profile photo
            2. Changing your header photo
            3. Using your header image to expand your profile
            4. Changing your personal background
        3. Chapter 3: A Tour of the Twitter Interface
          1. Navigating Your Home Screen
            1. Your profile snapshot
            2. Tweet interface
            3. Trends
            4. Who to follow
            5. Your Twitter stream
          2. Viewing Your Notifications Tab
            1. Favorites
            2. Retweets
            3. @replies and @mentions
            4. Direct Messages
          3. Touring Your Discover Tab
            1. Tweets
            2. Activity
            3. Who to Follow
            4. Find Friends
            5. Popular Accounts
            6. Twitter Search
          4. Checking Out Your Me Tab
            1. Your Tweets
            2. Photos/videos
          5. Seeing Who You Follow
          6. Figuring Out Who’s Following You
          7. Revisiting Your Favorite Tweets
        4. Chapter 4: Using Twitter Wherever You Think Best
          1. The Desktop Experience
            1. Desktop clients
            2. Browser plug-ins
            3. Widgets and gadgets
            4. Lists that improve your desktop experience
          2. Leaving the Nest: Twitter for Mobile
            1. The Twitter mobile app
            2. Text messages (SMS delivery)
      4. Part II: Finding Your Flock
        1. Chapter 5: So How Do I Start Twittering?
          1. Finding People to Follow on Twitter
            1. Seeing who’s talking
            2. Searching for people
            3. Doing a simple search
            4. Inviting people personally, through Twitter
            5. Checking out Twitter Lists
            6. Following back
          2. Following People
            1. Using the Follow button
          3. Replying to Tweets
          4. Retweeting
            1. Retweeting a link
            2. Retweeting the old-fashioned way
          5. Sending Direct Messages
            1. Direct-messaging shorthand
            2. Should I @ or DM?
          6. Encouraging More Followers
        2. Chapter 6: Who’s Using Twitter
          1. Tweeting with Regular People
          2. Popular Accounts
          3. Verified Accounts
          4. Building Company Relationships with Twitter
          5. Talking Politics with Actual Politicians
          6. Following Celebrities on Twitter
          7. Twitter Directories
          8. Signing Up for Automated Material
      5. Part III: Twittering in High Gear
        1. Chapter 7: How to Tweet Like Tweeps Do
          1. Following Twitter Protocol
            1. Language and abbreviations
            2. Engaging others on Twitter
            3. Tweeting frequency
          2. Inserting Links into Your Tweets
          3. Adding Your Location
          4. Subscribing to Text-Message Notifications
        2. Chapter 8: Improving Your Twitteracy
          1. Finding Interesting Twitter Talk with Search Tools
            1. Twitter Search
            2. Topsy
          2. Joining the Hashtag Revolution
            1. Conversations
            2. Live events
            3. Twitter chats
            4. Trending hashtags
          3. Expanding Your Twitter World by Using Clients
            1. Desktop clients
            2. Mobile clients
            3. Tag clouds
          4. Monitoring beyond Twitter.com
            1. Google Alerts
            2. Sidekick plus Zapier
            3. Social Inbox
          5. Knowing Your Network: Follower and Following Tools
        3. Chapter 9: Flaunt Your Feathers with Photos and Videos
          1. Exploring Your Uploading Options
            1. Attaching photos to your Tweets
            2. Making collages in your Tweets
            3. Tagging users in your tweeted photos
          2. Sizing Images for Twitter
            1. Adding flavor with a header photo
            2. Identifying yourself with a profile photo
            3. Uploading photos with your Tweets
          3. Uploading Videos to Twitter
            1. Vine
            2. YouTube
            3. GIFs
          4. Uploading Other Visuals on Twitter
            1. Instagram
            2. SlideShare
      6. Part IV: What’s the Point? Using Twitter to Your Advantage
        1. Chapter 10: Finding Your Tweet Voice
          1. Finding Your Voice
            1. Individuals on Twitter
            2. Businesses on Twitter
            3. Mixing business with pleasure
          2. Understanding Your Audience
            1. Who’s following you?
            2. Diversifying your network
            3. Targeting specific networks
            4. Measuring your influence
            5. Measuring your overall presence
            6. Measuring the reach of your Tweets
            7. Understanding your extended network
          3. Keeping Your Tweets Authentic
            1. Being genuine
            2. Evangelizing your causes
          4. Keeping Twitter Personal . . . but Not Too Personal
            1. Protecting personal details
            2. Maximizing privacy and safety
        2. Chapter 11: Twitter for Business
          1. Understanding the Business of Twitter
          2. Putting Your Best Face Forward
            1. Public relations
            2. Customer service
          3. Networking on Twitter
          4. Building Brand Awareness
          5. Offering Promotions and Generating Leads
          6. Promoting Bands and Artists
          7. Sharing Company Updates
          8. Building Community
          9. Conducting Research
          10. Going Transparent
          11. Advising Employees on Tweeting
          12. Sharing Knowledge
        3. Chapter 12: Twitter and the Evolving Media Landscape
          1. Tweedia: Understanding Twitter and the Media
          2. Breaking News through Tweets
            1. Breaking news from individual users
            2. Breaking news from brands or organizations
          3. Using Twitter as Your News Source
            1. Integrating Twitter into your news experience
            2. Building your newspaper
            3. Following news-related trends
          4. Being a Twitter Journalist
            1. Citizen journalism hits the mainstream
            2. Tweeting accurate info
            3. Gathering your journalistic tools
          5. Using News to Grow Your Business
            1. Fueling your efforts with advertising
            2. Engaging with your favorite programming
        4. Chapter 13: The Social Side of Twitter
          1. Using Twitter as a Support System
          2. Connecting with People
          3. Making New Connections
            1. Searching for topics of interest
            2. Attending Twitter-based events
          4. To Follow or Not to Follow?
          5. Getting Quick Answers
            1. Accessing celebrities and experts
            2. Checking breaking news
            3. Getting recommendations
          6. Sharing Information
        5. Chapter 14: Changing the World, One Tweet at a Time
          1. Twittering the Globe for Change
            1. Tweeting for the greater good
            2. Tweeting in politics
            3. Tweeting during natural disasters
            4. Tweeting to help others
            5. Twitter to the rescue
            6. Using Twitter to stay alert
          2. Organizing People Online and in Real Life
            1. The drive to change a nation
            2. Organizing on a small scale
            3. Banding together for creative purposes
            4. Planning an event with Twitter
            5. Planning a tweetup to meet Twitter friends
      7. Part V: The Part of Tens
        1. Chapter 15: Ten Tweets to Send Today
          1. Say Hello
          2. Retweet (RT) Someone
          3. Answer a Question
          4. Share Something Great
          5. Say Thank You
          6. Ask a Question
          7. Put a # On It
          8. Tell Us About Someone
          9. Be Human
          10. Don’t Tweet at All
        2. Chapter 16: Ten Cool Ways to Use Twitter
          1. Socialize and Network
          2. Follow Breaking News
          3. Find, Follow, and Fan Celebrities
          4. Participate in Live Media: Sports and Television
          5. Engage with Shared Media: Books, Movies, and More
          6. Optimize Your Lifestyle
          7. Support Charities, Causes, and Education
          8. Plan and Promote Events
          9. Find Inspiration and Personal and Professional Development
          10. Invent New Uses of Twitter
        3. Chapter 17: Ten Twitter Tools and Services
          1. TweetDeck
          2. Hootsuite
          3. Social Inbox
          4. Twitter App
          5. Wefollow and justunfollow
          6. Twitter Counter
          7. Bitly
          8. Buffer
          9. Canva
          10. Topsy
        4. Chapter 18: Ten Resources for Twitter Glory
          1. The Official Twitter Blog
          2. #twittertips
          3. “How to Write a Tweet: 8 Formulas to Get You Started”
          4. Twitter Chat Schedule
          5. Twitter Support
          6. Mashable’s Twitter Category
          7. @Twitter
          8. Tweetup Meetup Groups
          9. “Everything You Need to Know to Successfully Live-Tweet Your Event”
          10. @Dummies
      8. Glossary
      9. About the Authors
      10. Cheat Sheet
      11. More Dummies Products