O'Reilly logo

Twitter: A Digital Socioscope by Michael W. Macy, Ingmar Weber, Yelena Mejova

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5 Public Health

Patty Kostkova

1. Introduction

Health and well-being are top priorities for citizens, societies, and governments from individual to national and international levels. In particular, public health threats have become a focus due to globalization, the emergence of new diseases, and the reappearance of older infectious diseases. The SARS outbreak in 2003 illustrated how quickly a new virus could spread globally.

The growth of the Internet and social networks has enabled unprecedented support for individual health monitoring and personalized care, as well as large-scale public health measures (Smith & Christakis, 2008; Valente, 2010; Paul & Dredze, 2011). In particular, the role of Twitter in the health domain now encompasses a two-way ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required