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Twitter: A Digital Socioscope by Michael W. Macy, Ingmar Weber, Yelena Mejova

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Introduction

Scott A. Golder and Michael W. Macy

Opportunities and Challenges for Online Social Research

Scientific disciplines make revolutionary advances not only through new discoveries, theories, and paradigms, but also because of the invention of new tools and methodologies (Kuhn, 1962). The electron microscope, space telescope, particle accelerator, and magnetic resonance imaging (MRI) have allowed scientists to observe the world at greater scale or at finer resolution, revealing previously obscured details and unexpected patterns and experiencing the “eureka moments” of scientific breakthroughs. Newly developed tools for observing online activity are having a similar transformative effect on the social and behavioral sciences. Recent studies ...

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