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Twitter 101: Everything You Need to Know about Twitter Marketing by Lauren Dugan

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Twitter 101: Everything You Need to Know about Twitter Marketing

My Goal for You

Twitter is huge. It’s the hangout of famous faces, big-wig politicians and Fortune 500 CEOs. It’s the second largest social network in North America after Facebook. And it’s where you need to be.

Your business has the opportunity to simultaneously brand itself, engage users, connect with your industry, benefit from word-of-mouth and dig into robust data about your customers—all in 140 characters or less.

Twitter can act as your business’ digital billboard, a branded outpost for company news and press releases. It can act as your customer support channel, deftly answering customer complaints and questions within minutes of their being asked. It can also act as a networking ...

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