#tweetsmart

Chapter 22. Where In The World Is…?

Tweet this Project

For any business with an investment in a particular area—whether that’s a state, city, or neighborhood—it’s important for people in that area feel as though that company is part of the community—and that you, as the business owner or manager, do and feel the same things that they do and feel.

We’ve entered a time when consumers are demanding more transparency from the businesses and organizations with which they choose to interact. The rise of social media only contributes to—and encourages—the public’s desire to meet the “man behind the curtain.” We want to spend our money with people who can be held accountable, and who care as much about preserving and improving our communities as we do.

This project is designed to help you build a connection with your audience by promoting your investment in the area and community in which you do business. This project should not be used to create the illusion that you care about your community. You don’t want to put one over on your audience. So if you don’t care, move on. But, I’m sure you do care. You’re a good person. I like you.

This project is inspired by the old television show and early-PC computer game, “Where in the World is Carmen Sandiego?” And yes, they spelled it “Sandiego.” The game was targeted to kids and showed photos of world landmarks. The kids then guessed the country or city in which Carmen was hiding out.

In our version of the game, ...