Chapter 9. Twitter BOGOâBuy One, Get One
Hereâs a simple project you can do with your audience that will directly spur sales AND free promotion of your products. This project leans a bit toward the conventional marketing side of the social media marketing spectrum, which makes it somewhat riskier for you than the projects focused exclusively on community-building. But, if you make this one funny or fun, I donât think youâll run into any pushback from your audience. Plusâremember the golden ruleâpeople love freebies.
Discounting is a great way to grab attention and move product. âBuy one, get one freeâ sales (or BOGO) are pretty easy in a retail store: the customer buys a pair of shoes, and you hand the customer another pair. On the web, however, it can be difficult to pull off. E-commerce platforms and shopping cart software are expensive to customize, and rarely have advanced selling techniques built-in. Your options for running a sale are usually limited to defining a category, a time period, and a discounted percentage.
In this project, weâre essentially extending your shopping cart software onto Twitterâfirst, because itâs easy to do, and second, because you will get extra marketing value out of every sale.
To start this project, write up a page on your site explaining how the sale works. On that page, ask your customers to shop your store as they normally wouldâright from your products through your shopping cart system and all the way ...
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