O'Reilly logo

Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Mary Furlong

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 12. Growing the Boomer Business: Sales and Marketing Strategies That Really Work

Introduction

One of the key points of this book is that life transitions create business opportunities. In previous pages, you’ve seen how the transitions in baby boomers’ lives are creating underserved markets ripe with potential. This chapter shows how to bring commercial innovations to consumers using new sales and marketing tools that have developed in recent years.

As more businesses become aware of the unprecedented number of people around the world who are approaching 60, they are getting serious about reaching boomers. Call it the new Silver and Gold Rush. Smart businesses understand that the old media—print, radio, and television—won’t be enough to ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required