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Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Mary Furlong

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Chapter 2. The Business of Health

Introduction

Life can turn on a dime. As boomers turn 60, this is often the health care dime.

The number boomers used to worry about most was the one that sent them to Vietnam. Today it’s prostate and cholesterol and blood pressure counts. Boomers see their friends become isolated after a cancer shock, and they wonder who will be next. One by one, they are being tested to find the compassion they will need to deal with the health challenges of aging.

Yet boomers are also on the cusp of a revolution in health care. They are the first generation to hold their health destinies in their own hands. Gone are the days of my grandmother’s generation, when Dr. Bryce made house calls and delivered babies. The health care world ...

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