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Turn Signals are the Facial Expressions of Automobiles

Book Description


For decades, Don Norman has spoken the language of gadgets, explaining how the things we see every day are made and made better. In this smart, sharp, fun exploration of design, Norman pulls back the curtain on the things we make to make our lives easier.

From water faucets and airplane cockpits to the concept of "real time" and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald A. Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. TURN SIGNALS is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.

Table of Contents

  1. Turn Signals are the Facial Expressions of Automobiles
  2. Copyright
  3. Contents
  4. Preface
  5. Acknowledgments
  6. Chapter Notes and Book Design
  7. 1. I Go to a Sixth Grade Play
    1. Vicarious Experiencing
    2. Technology’s Short Life Span: Are Those Memories Really Forever?
    3. Why Bother?
    4. Life Through Videotape
  8. 2. Design Follies
    1. Tales of Affordances
    2. Tales of Mappings
    3. The Sydney Monorail: Bad Affordances, Bad Mappings
    4. Sins of the Future
    5. Design Gems
  9. 3. The Home Magazine Kitchen
    1. The Four-Questions Test
    2. Designing Kitchens for Real Life
    3. The Kitchen as Communication and Control Center
  10. 4. Refrigerator Doors and Message Centers
  11. 5. High-Technology Gadgets
  12. 6. The Teddy
    1. The Teddy
    2. Moravec’s Robotic Vision
    3. The Future
  13. 7. How Long Is Noon?
    1. How Shall Noon Be Labeled?
    2. How Long Is Noon?
  14. 8. Real Time
    1. Human Abilities and Real Time
    2. Technological Time
    3. Time-Telling
    4. Psychological Time
  15. 9. Nature’s Packaging
  16. 10. Evolution Versus Design
    1. Is Design Different from Evolution?
    2. Why Evolution Is Not Design
    3. Are We Stuck with the Past?
  17. 11. Turn Signals Are the Facial Expressions of Automobiles
    1. Animal Signals
    2. Animal Deceit
    3. Artificial Devices and Artificial Evolution
    4. The Graceful Interaction of People and Machines
  18. 12. Book Jackets and Science
    1. The Difference Between Continuous and Discrete Science
  19. 13. Brain Power
  20. 14. Hofstadter’s Law
  21. 15. One Chance in a Million
  22. 16. Coffee Cups in the Cockpit
    1. The Strong Silent Type Recurs in Automation
    2. Cognitive Science in the Cockpit
    3. Blaming the Person—A Way to Avoid the Real Issues
  23. 17. Writing as Design, Design as Writing
    1. Initiation Rites
    2. If It’s Easy to Understand, Then It Can’t Be Very Profound
    3. For the Benefit of Others
  24. Chapter Notes
  25. References
  26. Also by Don Norman
  27. Connect with Diversion Books