A résumé's primary objective is to present you in a powerful, targeted, and concise manner. It should grab a reviewer's attention quickly and sustain his or her interest in you. Tailor your résumé to the unique requirements of the specific position and organization. It may be difficult for you to think of yourself as a product, but this perspective allows you to market yourself in a more effective manner and be more objective. This Infoline will help you assess your skills and identify your unique selling point (USP), choose the type of résumé best suited to your situation, and build a résumé that projects a professional image.