APPENDIX A
Golin/Harris Trust Survey Results
Key Learnings
• 2002: Crisis of trust in business reached epidemic proportions
– 69% of Americans say there is a crisis of trust in business and they don’t know whom to trust anymore.
– 38% believe CEOs are doing the right things and all they can to restore trust in American business, compared to 62% who do not think CEOs are doing enough.
• 2003: Trust in American business remains low. . .but shows signs of improvement
– 40% say they trust business less than they did a year ago, compared to 10% who say they trust business more than a year ago.
– 37% believe that business is heading in the right ...
Get Trust or Consequences now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
