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Trust in Transition: Navigating Organizational Change by Bob Whipple

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8

Announcing the Merger

“The danger of the web is that you can go from idea to public announcement in under 10 minutes.”

Seth Godin

In this chapter you will learn:

•  The announcement phase is brief but very important to the future health of the combined organization.

•  Handle the challenge as an opportunity rather than a chore. With the right attitude, you can use the announcement phase as a springboard for the culture that you desire.

•  Do not just try to “wing it” on the announcement. Have a solid plan and lots of help with it.

Planning the Announcement

The announcement of the merger is a critical point in the process. I think of it as ...

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