20

Trust and Motivation

“The best morale exists when you never hear the word mentioned. When you hear a lot of talk about it, it’s usually lousy.”

Dwight D. Eisenhower

In this chapter you will learn:

•  A great culture provides motivation. Focus on the culture and you will see higher morale and motivation as a result.

•  There are nine methods to build a stronger culture.

•  It does not take years to establish a new culture. With the proper leadership in place, the time to make a huge improvement is weeks rather than years.

As the integration starts, the ability to grow trust becomes the most important enabler of success. It is particularly ...

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