Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition

Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition

by Michael E. Gordon
Released September 2009
Publisher(s): Wiley
ISBN: 9780470467183

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Book description

An up-to-date and expanded edition of the Trump guide to starting a business

Although he has ups and downs like every entrepreneur, Donald Trump is one of the world’s most famous entrepreneurs for good reason—he’s one of the best. In Trump University Entrepreneurship 101, Second Edition he teams up with business owner and professor Michael Gordon to show you how to take your dream and turn it into a big-time moneymaker. This new edition is completely updated with timely new material and three new chapters, teaching you how to build a technology venture, even without formal technical education; how to use social networking, Web 2.0, and "cloud computing" to achieve competitive advantages, and how to exploit opportunities during recessionary times.

If you dream of starting your own business, this is the inspiring, comprehensive guide that shows you how to do it from planning to starting up to expansion. It shows you how to mobilize resources, develop a workable strategy, write an effective business plan, raise money, negotiate with investors, and launch your business.

  • With a first chapter by Trump

  • Author Michael Gordon is the founder of five successful companies and teaches entrepreneurship at a number of colleges, including the Harvard University Extension School, Babson College and The International School of Management in Paris

  • Fully revised and updated including new chapters on hot topics in entrepreneurship

  • Includes visual models, case studies, downloadable worksheets, pep talks, and stories from Trump himself

If anyone knows how to succeed in business, it's Donald Trump and his team of experts from Trump University. If you are ready for your entrepreneurial adventure, here’s all the help you need.

Table of contents

  1. Books in the Trump University Series
  2. Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition
    1. Copyright
    2. Dedication
    3. CONTENTS
    4. FOREWORD TO THE TRUMP UNIVERSITY 101 SERIES
    5. ACKNOWLEDGMENTS
    6. INTRODUCTION BUCKLE UP FOR YOUR FANTASTIC VOYAGE
      1. TODAY’S CHAOS IS THE OPPORTUNITY OF A LIFETIMEF FOR THE PREPARED ENTREPRENEUR!
    7. CHAPTER 1: TRUMP ON ENTREPRENEURSHIP
    8. CHAPTER 2: UNLEASH YOUR ENTREPRENEURIAL POWER
      1. ENTREPRENEURSHIP DEFINE
      2. YOU
      3. YOUR GOAL
      4. ESSENTIAL ENTREPRENEURIAL POWER SKILLS
      5. SUMMARY
      6. ACTIONS
      7. MAKE THE COMMITMENT
    9. CHAPTER 3: FEEL THE FEAR — DO IT ANYWAY
      1. OBSTACLES (1/2)
      2. OBSTACLES (2/2)
      3. BRAINSTORMING AS A POWERFUL PROBLEM-SOLVING TOOL
      4. SUMMARY
      5. ACTIONS
    10. CHAPTER 4: START RIGHT — BUILD ON THE CUSTOMER MODEL
      1. GORDON’S CUSTOMER MODEL: NINE FACTORS FOR COMPETITIVE SUCCESS
      2. THE CUSTOMER MODEL IS HOLISTIC
      3. SUMMARY
      4. ACTION
    11. CHAPTER 5: FIND IDEAS IN A TURBULENT WORLD
      1. FINDING BUSINESS IDEAS
      2. IDEAS CAN COME FROM ANYWHERE
      3. EXAMINE THE FIT BETWEEN YOU AND YOUR IDEA
      4. THREE ENTREPRENEURS IN SEARCH OF FIT
      5. SUMMARY
      6. ACTIONS
    12. CHAPTER 6: SELECT ONE (AND ONLY ONE) OPPORTUNITY
      1. WHAT IS THE DIFFERENCE BETWEEN AN IDEA AND AN OPPORTUNITY? (1/2)
      2. WHAT IS THE DIFFERENCE BETWEEN AN IDEA AND AN OPPORTUNITY? (2/2)
      3. SUMMARY
      4. ACTIONS
    13. CHAPTER 7: EXPLOIT OPPORTUNITIES DURING CHALLENGING ECONOMIC TIMES
      1. WHERE ARE THE ENTERPRENEURIAL OPPORTUNITIES? (1/2)
      2. WHERE ARE THE ENTERPRENEURIAL OPPORTUNITIES? (2/2)
      3. SUMMARY
      4. ACTIONS
    14. CHAPTER 8: BUILD YOUR FORTUNE AS A TECHNO-PRENEUR
      1. RIC FULOP, CO-FOUNDER OF A123SYSTEMS, INC.
      2. TIM MCTIGHE: FOUNDER OF CONCEPT, DESIGN AND DEVELOPMENT, LLC
      3. SUMMARY
      4. ACTIONS
    15. CHAPTER 9: BOOTSTRAP
      1. THE BOOTSTRAPPING OF PLASTECHNOLOGY
      2. SUMMARY
      3. ACTIONS
    16. CHAPTER 10: PLAN FOR THE WAR WITH YOUR COMPETITORS
      1. PORTER’S FIVE FORCES
      2. GOOD AND BAD INDUSTRIES
      3. COMPETITOR SLEUTHING
      4. BECOME THE FIERCEST COMPETITOR
      5. SUMMARY
      6. ACTIONS
    17. CHAPTER 11: DESIGN YOUR MONEY MACHINE
      1. THE THREE ELEMENTS OF BUSINESS DESIGN
      2. THREE EXAMPLES AND LESSONS LEARNED
      3. SUMMARY
      4. ACTIONS
    18. CHAPTER 12: VIRTUALIZE AND GLOBALIZE
      1. THE VIRTUAL BUSINESS DESIGN FOR YOUR MONEY MACHINE: GETTING IT RIGHT
      2. FIXATE ON TRAFFIC YOUR ONE SOURCE OF COMPETITIVE ADVANTAGE
      3. MAKING MONEY OVER THE WEB
      4. SUMMARY
      5. ACTION
    19. CHAPTER 13: HARNESS WEB 2.0 FOR COMPETITIVE ADVANTAGE
      1. NINE REPRESENTATIVE EXAMPLES OF WEB 2.0
      2. HOW TO USE WEB 2.0 FOR COMPETITIVE ADVANTAGE
      3. HOW TO ADD WEB 2.0 FEATURES TO YOUR SITE
      4. CLOUD COMPUTING: THE POWER IS IN YOUR HAND
      5. SUMMARY
      6. ACTIONS
    20. CHAPTER 14: DO WELL AND DO GOOD
      1. BUSINESS DESIGN OPTIONS
      2. SUMMARY
      3. ACTIONS
    21. CHAPTER 15: DEVISE A WINNING STRATEGY
      1. ENTREPRENEURIAL STRATEGY DEFINE
      2. FOUR BASIC APPROACHES TO GAINING COMPETITIVE ADVANTAGES (1/2)
      3. FOUR BASIC APPROACHES TO GAINING COMPETITIVE ADVANTAGES (2/2)
      4. IMPLEMENTING YOUR STRATEGIC PLAN
      5. SUMMARY
      6. ACTIONS
    22. CHAPTER 16: PROJECT YOUR GROWTH AND PROFITABILITY
      1. CASH FLOW AND GRANDMA
      2. THE BALANCE SHEET AND GRANDFATHER’S BANKER
      3. THE INCOME STATEMENT (1/2)
      4. THE INCOME STATEMENT (2/2)
      5. BREAKEVEN ANALYSIS
      6. SUMMARY
      7. ACTIONS
      8. PEP TALK
    23. CHAPTER 17: MOBILIZE POWERFUL RESOURCES QUICKLY
      1. ENTREPRENEURIAL RESOURCES ARE DIFFERENT (1/2)
      2. ENTREPRENEURIAL RESOURCES ARE DIFFERENT (2/2)
      3. HOW TO MOBILIZE YOUR NEEDED RESOURCES
      4. SUMMARY
      5. ACTIONS
    24. CHAPTER 18: DEVELOP A SIMPLE, EFFECTIVE BUSINESS PLAN
      1. EXECUTIVE SUMMARY OUTLINE AND SUBTOPICS
      2. EXAMPLE OF AN EXECUTIVE SUMMARY (1/2)
      3. EXAMPLE OF AN EXECUTIVE SUMMARY (2/2)
      4. SUMMARY
      5. ACTIONS
      6. PEP TALK
    25. CHAPTER 19: BECOME A WIN-WIN NEGOTIATOR
      1. THE 50/50 PARTNER
      2. THE FIVE PHASES OF THE NEGOTIATION PROCESS
      3. SUMMARY
      4. ACTIONS
    26. CHAPTER 20: RAISE MONEY
      1. CLARIFY YOUR BUSINESS GOALS
      2. UNDERSTAND YOUR MONEY NEEDS AT EACH PHASE OF GROWTH
      3. SELECT APPROPRIATE SOURCES OF CAPITAL
      4. IMPROVE YOUR CHANCES OF EQUITY INVESTOR FUNDING
      5. TAKE THE MOST LIKELY PATH TO EARLY-STAGE FUNDING
      6. ORCHESTRATE THE FUNDING PROCESS
      7. WHAT IF THERE IS INTEREST FROM AN EQUITY INVESTOR?!!
      8. SUMMARY
      9. ACTIONS
    27. CHAPTER 21: FIXATE ON THE CUSTOMER
      1. THE CUSTOMER IS EVERYTHING!
      2. THE IMPORTANCE OF BUILDING A CUSTOMER-CENTERED COMPANY
      3. MUTUALLY BENEFICIA CUSTOMER RELATIONSHIPS
      4. THE WELCOME COST OF CUSTOMER CAPTURE
      5. EIGHT STEPS TO BUILDING A CUSTOMER-CENTRIC COMPANY
      6. SUMMARY
      7. ACTIONS
    28. CHAPTER 22: LAUNCH YOUR VENTURE!
      1. STEP 1: CREATE YOUR BUSINESS IDENTITY
      2. STEP 2: MOBILIZE RESOURCES
      3. STEP 3: DEVELOP MILESTONE CHARTS
      4. STEP 4: TAKE ACTION ON YOUR TO-DO LISTS
      5. STEP 5: UNDERSTAND YOUR KEYS TO SUCCESS AND CRITICAL RISKS
      6. STEP 6: CAPTURE THE FIRST MAGIC CUSTOMER
      7. SUMMARY
      8. ACTIONS
    29. CHAPTER 23: SUFFER GROWING PAINS JOYFULLY
      1. THE PURSUIT OF STRATEGIC OPPORTUNITIES: GORDON’S VALUE CYCLE PLUS THE POWER OF ZERO
      2. PREDICTABLE STAGES OF GROWTH
      3. FROM MANAGER TO LEADER: MAKING THE TRANSITION
      4. NAVIGATING DISRUPTIVE GLOBAL CHANGES
      5. SUMMARY
    30. NOTES (1/2)
    31. NOTES (2/2)
    32. INDEX (1/3)
    33. INDEX (2/3)
    34. INDEX (3/3)

Product information

  • Title: Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition
  • Author(s): Michael E. Gordon
  • Release date: September 2009
  • Publisher(s): Wiley
  • ISBN: 9780470467183