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True to Yourself by Mark Albion

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3Turn Your Values into Value

Everyone is always trying to find out, How can my business be different from someone else’s? How can my business be unusual? Well, don’t look too far, because the way that your business can be unusual is by having it reflect yourself. Everybody is different, and if your business actually reflects you as an individual, it’s going to be different. My business expresses who I am.

JUDY WICKS, FOUNDER AND CEO OF PHILADELPHIA’S WHITE DOG CAFE, WHERE “GOOD FOOD AND FUN LURE INNOCENT CUSTOMERS INTO SOCIAL ACTIVISM”

The first stage in the process of leading a best-in-class values-based small business is translating your values into a business proposition. In this chapter, we’ll review common myths and examples of how ...

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