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2The Three CsCOMPETENCE, COMPASSION, AND COMMITMENT

Work is a tremendous testing ground of who you are as a human being. Through the practice of Zen [Buddhism], I help business leaders become open-hearted, compassionate human beings. I want them to develop their intellectual competencies, too, but not be blind to the people side of business. The real work of leadership is to keep both sides in the service of other people.

MARC LESSER, FOUNDER AND PRESIDENT OF ZBA ASSOCIATES, A COACHING, CONSULTING, AND FACILITATION COMPANY

Three personal characteristics are essential for every successful values-based small business leader. In this chapter, we’ll learn the definitions of these character attributes and the importance of developing and modeling ...

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