True Alignment

PREFACE

This book represents the first time a comprehensive framework is provided for exploring in a simple way how we all participate in the art of business. It brings together in a comprehensive and understandable approach various aspects that are generally written about and presented separately, including the customer, product and market strategy, branding, organizational and team cultures, and leadership. This approach is easily applied to any business situation and ties together all the elements in a consistent view of what motivates us to engage in business in the ways we do. As a customer, employee, CEO, business leader, manager, or entrepreneur, ...