TRIZ For Dummies

About the Author

Lilly Haines-Gadd’s life changed as a result of TRIZ. After a music degree at King’s College London, she worked as a management consultant, solving business problems for telecoms companies. When she joined Oxford Creativity in 2004 it was to run the business, but she discovered TRIZ was useful for everyone – and through applying TRIZ on business problems, she found that her way of thinking had totally changed. This led to her retraining in Psychology, studying at Oxford Brookes, Cardiff University, and completing an MSc in Occupational Psychology at Birkbeck College, University of London. Her dissertation was evaluating the impact of TRIZ training at an individual and organisational level. She is trained in delivering various psychometric measures and is a member of the British Psychological Society.

In addition to running the company, she delivers training, facilitates innovative problem-solving workshops and develops new workshops, materials and methods for learning TRIZ. She is interested in how TRIZ makes everyone a better problem solver and a more creative thinker – whatever their natural approach to problems. Through her extensive hands-on experience of problem solving and TRIZ training, she has observed that TRIZ not only gives individuals great clarity of thought but also gets diverse teams working together, communicating more effectively and thinking differently.

Lilly is still a keen musician, singing in several choirs in Oxford, and is improving her ...