O'Reilly logo

Tricks of the eBay Masters, Second Edition by Michael Miller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 8. How to Write Better Titles and Descriptions

<feature><title>In This Chapter</title> <objective>

Writing a More Powerful Title

</objective>
<objective>

Writing a More Effective Description

</objective>
<objective>

Details, Details, Details...

</objective>
</feature>

One of the keys to running more successful auctions is the ability to write powerful item titles and informative item descriptions. The best eBay sellers know that an item listing has to function much like a traditional advertisement—it has to pull in the potential buyer, grab his attention, tell him everything he needs to know to make his purchase, and then close the sale. Learn to write more effective item listings, and you’re on your way to becoming an eBay Master!

Writing a More ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required