Chapter 14Using Promos to Hype Your Podcast
IN THIS CHAPTER
“Patrick McLean here with another installment of ‘Interview with a Zombie.’ Say hello to the folks, Bob.”
“Aaaaauuuuuggggghhhh.”
“I tell you, folks, Bob here just won’t shut up about The Seanachai podcast. He’s crazy about this unique, innovative approach to storytelling.”
“Nnnnnuurrrrrrr.”
“Good point, Bob.”
—Patrick McLean, promo for The Seanachai
If you listen to podcasts, no doubt you’ve heard a promo. A short, 30-second to 2-minute sound clip in the middle of someone else’s podcast promoting another podcast. Podcasters commonly put them in breaks in their own podcast, like little commercials. Done well, they can amuse the listener and hook them onto ...
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