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Trends in E-Business, E-Services, and E-Commerce

Book Description

The emergence of internet technologies have provided organizations and customers with access to vast amounts of data, information, and services which have revolutionized the process of exchanging products and services online. Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions provides insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business. This book will bring together a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
  5. Preface
  6. Acknowledgment
  7. Chapter 1: From Integration to Social Media
    1. ABSTRACT
    2. INFORMATION SYSTEMS: FROM INFRASTRUCTURE TO APPLICATIONS
    3. CHALLENGE OF THE 21 CENTURY: INTEGRATION AND MARKET KNOWLEDGE
    4. HISTORY OF E-MARKETPLACE DEVELOPMENT
    5. ELECTRONIC MARKETPLACES: COME IN VARIETY OF FORMS
    6. DIRECTIONS FOR FUTURE STUDIES
    7. CONCLUSION
  8. Chapter 2: Beneficial E-Personalization and Related Technological Innovations Applied to E-Tailing
    1. ABSTRACT
    2. INTRODUCTION
    3. E-PERSONALIZATION IN RETAIL ENVIRONMENTS
    4. TACTICS FOR INCREASING WEB-BASED PERSONALIZATION
    5. METHODOLOGY
    6. RESULTS AND DISCUSSION
    7. CONCLUSION AND IMPLICATIONS
  9. Chapter 3: Mobile Commerce Adoption in Organizations
    1. ABSTRACT
    2. INTRODUCTION
    3. 1. THEORETICAL BACKGROUND
    4. 2. RESEARCH INTO M-COMMERCE ORGANIZATIONAL ADOPTION
    5. 3. IMPLICATIONS
    6. 4. METHODOLOGY AND DATA COLLECTION
    7. 5. ANALYSIS
    8. 6. CONCLUSION
  10. Chapter 4: Online Brand Expansion towards the Offline Setting
    1. ABSTRACT:
    2. INTRODUCTION
    3. CONCEPTUAL BACKGROUND
    4. EFFECTS ON THE ONLINE BRAND IMAGE
    5. METHOD
    6. RESULTS
    7. CONCLUSION
  11. Chapter 5: Examining the Impact of Web 2.0 Applications on Knowledge Management Performance
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHOD
    5. DATA ANALYSIS AND RESULTS
    6. DISCUSSION
    7. CONCLUSION
    8. APPENDIX
  12. Chapter 6: An Exploratory Study of Customer Satisfaction in a Community Bank
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. RESEARCH CONSTRUCTS AND HYPOTHESES DEVELOPMENT
    5. DATA COLLECTION AND METHODOLOGY
    6. RESULTS AND ANALYSIS
    7. DISCUSSION, LIMITATIONS AND CONCLUSION
  13. Chapter 7: Collaborative Business Service Modelling and Improving
    1. ABSTRACT
    2. INTRODUCTION
    3. INFORMATION-DRIVEN APPROACH
    4. SERVICE VALUE CREATION NETWORK LEVEL
    5. SERVICE SYSTEM LEVEL
    6. SERVICE LEVEL
    7. DISCUSSION
    8. CONCLUSION
  14. Chapter 8: E-Strategy and Soft Landings for Franchising in Emerging Markets
    1. ABSTRACT
    2. INTRODUCTION
    3. FRANCHISING: MANAGING RELATIONSHIPS
    4. E-STRATEGY IN MANAGING FRANCHISE RELATIONSHIPS
    5. GOING GLOBAL THROUGH SOFT LANDINGS
    6. FUTURE TRENDS: OPPORTUNITIES IN EMERGING MARKETS
    7. CONCLUSION
  15. Chapter 9: Improving Network-Based Marketing by Personalized Recommendation
    1. ABSTRACT
    2. INTRODUCTION
    3. RELATED WORKS
    4. RECOMMENDATION FRAMEWORK FOR NETWORK BASED MARKETING
    5. RESULTS
    6. CONCLUSION
  16. Chapter 10: Internet Incidence on SME’s Sales
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. THEORETICAL FRAMEWORK: EXPLANATORY FACTORS OF ICT ADOPTION
    4. 3. METHODOLOGY AND DEFINITION OF THE PROBLEM
    5. 4. DESCRIPTIVE STATISTICS
    6. 5. RESULTS AND INTERPRETATION
    7. 6. CONCLUSION
    8. APPENDIX
  17. Chapter 11: An Update on the Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. FINDINGS AND ANALYSIS
    6. AN UPDATE
    7. CONCLUSION
  18. Chapter 12: Online Corporate Reputation Management and IT
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. THEORETICAL FRAMEWORK
    4. 3. METHOD AND CONTEXT OF ANALYSIS
    5. 4. FINDINGS AND DISCUSSION
    6. 5. CONCLUSION
  19. Chapter 13: A Case Study for Business Integration as a Service
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. THE PROBLEMS
    4. 3. BUSINESS INTEGRATION AS A SERVICE (BIAAS) OVERVIEW
    5. 4. SYSTEM DESIGN AND ARCHITECTURE FOR BIAAS
    6. 5. CASE STUDY AT THE UNIVERSITY OF SOUTHAMPTON: ROI MEASUREMENT AS A SERVICES (RMAAS), THE FIRST MAJOR SERVICE OF THE BIAAS
    7. 6. CASE STUDY AT THE UNIVERSITY OF SOUTHAMPTON: RISK ANALYSIS AS A SERVICES (RAAAS), THE SECOND MAJOR SERVICE OF THE BIAAS
    8. 7. DISCUSSIONS
    9. 8. CONCLUSION
  20. Compilation of References
  21. About the Contributors
  22. Related References
  23. Introduction
    1. LEVERAGING SOCIAL MEDIA AND SOCIAL SHOPPING FOR BUSINESS PERFORMANCE
    2. SOCIAL MEDIA AND ITS IMPACT ON BUSINESS
    3. SOCIAL MEDIA-BASED BUSINESS MODELS
    4. SOCIAL MEDIA AND CONSUMER INFORMATION SHARING
    5. 5. SOCIAL SHOPPING
    6. CONCLUSION