Trend-Driven Innovation: Beat Accelerating Customer Expectations

ACKNOWLEDGMENTS

While there are four names listed on the cover of this book, even that dramatically underplays the collective nature of its contents. Countless readers, clients, spotters, colleagues, and friends contributed to this book—knowingly and unknowingly, directly and indirectly—during both the recent months of focused writing and during the years of its longer gestation. A number of people deserve extra thanks, however:

First, the four authors are particularly indebted to Maria Isabel Reyes, who conceived and designed the quite brilliant layout. The quality, comprehension, and impact gap between our original Word documents and the final product is so great that it is nothing but convention keeping her name off the cover of this book. Our words and her design are, at the very least, equal contributors.

Next to Richard Narramore at Wiley, with whom we hatched this book on a summer's afternoon in Central Park, and to our ever-attentive editors Tiffany Colón and Christine Moore. Without your comments this book would have been significantly less well-structured and polished. Also to Lisa di Mona, our agent, who guided us through the world of offline publishing with the utmost care and attention.

Many people kindly gave up their time to speak to us and provided feedback on the drafts of the book, including: James Bidwell, Veronika Bassi, Jean Pierre Beleen, Malcolm Devoy, Sarah Dickinson, Kate Hammer, Nikolai Khlopov, Tom La Forge, Eimear Meredith Jones, Tim Morgan, Augustin ...