Trend-Driven Innovation: Beat Accelerating Customer Expectations

FURTHER READING

CONSUMERISM AND BRANDING

Seth Godin, Tribes: We Need You to Lead Us (Portfolio, 2008)

Umair Haque, The New Capitalist Manifesto: Building a Disruptively Better Business (Harvard Business Review Press, 2011)

Joseph Heath, Andrew Potter, Nation of Rebels: Why Counterculture Became Consumer Culture (Harper Business, 2004)

Martin Lindstrom, Buyology: Truth and Lies About Why We Buy (Doubleday Business, 2008)

Grant McCracken, Chief Culture Officer: How to Create a Living, Breathing Corporation (Basic Books, 2009)

Debbie Millman, Brand Thinking and Other Noble Pursuits (Allworth Press, 2011)

Marty Neumeier, Zag: The Number One Strategy of High-Performance Brands (New Riders, 2006)

Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do (Broadway Books, 2008)

Rob Walker, Buying In: The Secret Dialogue Between What We Buy and Who We Are (Random House, 2008)

TRENDS

Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (Abacus, 2002)

Chip and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (Random House, 2007)

Kevin Kelly, What Technology Wants (Penguin Books, 2011)

Mark Penn, E. Kinney Zalesne, Microtrends: The Small Forces Behind Tomorrow's Big Changes (Twelve, 2007)

Martin Raymond, Trend Forecaster's Handbook (Laurence King Publishing, 2010)

Everett M. Rogers, Diffusion of Innovations, 5th edition (Free Press, 2003)

Nassim Nicholas Taleb, The Black Swan: Second Edition: ...