[CONTENTS]
Welcome to the Expectation Economy
The Expectation Economy Why your customers are (almost) impossible to please.
The Overwhelm Is the Opportunity
Trends 101 Where to start with consumer trends.
Watch Businesses First, Customers Second The counterintuitive secret to customer-centricity.
Trends in the Wild Four trends and how we identified them.
Building a Trend Framework Why you need one; how to build it; sharing ours.
What to Run With, When, and How
Post-Demographic Consumerism A license to focus on surprising things.
Evaluating Trends for Opportunity Drill deeper into the opportunities offered to you by any trend.
The Consumer Trend Radar Prioritize and visualize application of the trends you'll run with.
Turn Insights into Ideas
The Consumer Trend Canvas A simple tool for generating compelling, trend-driven innovation ideas.
The Consumer Trend Canvas in Action Practical examples to learn from.
Trend-Driven Ideation Sessions Run workshops that deliver winning ideas.
Realize Your Ideas, or Realize They Are Useless
The First Yards Make those first steps count.
Unlock an Opportunity Machine
Your Trend Department Get your colleagues to see around corners.
Trend-Driven Ecosystems Tap into and harness external networks, too.
Get Trend-Driven Innovation: Beat Accelerating Customer Expectations now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.