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Market Perceived Quality Profile (MPQP)
What Question(s) Does the Tool or Technique Answer?
How does the market perceive the quality of the product and/or services offerings versus competition?
An MPQP helps you to
• Estimate the market’s perception of current product and services offerings to evaluate and develop a response and go-forward strategy
When Best to Use the Tool or Technique
Early in the process when gathering requirements from customers, use the MPQP tool to understand current gaps in quality compared to competition’s offerings, based upon existing data and internal opinions.
Brief Description
The Market Perceived Quality Profile is a technique that identifies and measures market perceived quality of an offering, relative to meeting ...
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