Treasure Chest of Six Sigma Growth Methods, Tools, and Best Practices: A Desk Reference Book for Innovation and Growth

Section 4. Six Sigma for Marketing (SSFM)

Six Sigma for Marketing (SSFM) represents a portfolio of methods and tools that expands Six Sigma concepts to take a preventative approach primarily for the non-technical community. It complements the DFSS design methods, but also encompasses the business processes before and after product design and development. SSFM spans across an organization’s processes, starting with its strategic planning front-end to deciding what to offer, through its offering design and development, through its marketing, selling, and supporting of offerings and ending up with the discontinuance of an offering. SSFM methods benefit an organization taken individually or in its entirety. This section overviews the three SSFM methods ...