Chapter 10

The Transmedia Intellectual Property Bible

When planning an intellectual property that will be developed and presented across multiple media streams, there is no way that we can directly oversee all the work ourselves. We are instead the guiding force behind a team of people (or many teams of people), each a specialist in a particular area of the transmedia process. To maintain canon and manage this complex process, we need a document or bible that is developed specifically for transmedia storytelling. Such a bible or guiding document is a critical tool for communicating not just with our current team members but future hires, archiving story developments and making sure that future story developments are consistent with the universe ...

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