TRANSMEDIAMARKETING

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms—harnessing the power of audience to shape and promote your story.

Through colorful success stories and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound twenty-first-century marketing and content plan. You will master the strategy behind research, target audiences, goals, and branding; and learn first-hand how to execute your plan’s publicity, events, advertising, ...