CHAPTER 9 Branding
Brand is paramount in todayâs world. The three key elements of being a modern marketer are to be a brand marketer, content marketer, and digital marketer. Social media has made everyone a brand and everyone a brander. Do you register on your social graph as snarky or heartwarming? What reflects you better, driving a Jeep or a BMW? Audiences have an innate understanding that a brandâs public expressions, the company it keeps, and what others say about it imbue it with characteristics and attributes.
Good branding is both an art and a science. It involves research, analysis, identification, interpretation, creation, testing, and launching. In an age of industrial branding, creating and refining brands is a specific discipline ...
Get Transmedia Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
