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Transmedia Marketing by Anne Zeiser

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CHAPTER 5 Know Your Media Project

Storytelling and marketing are rooted in the tension of cause and effect and the relationship between need and benefit. Who would have imagined that there’s an elegant link between Buddhism and creating your marketing plan? The first step is knowing yourself. For the purposes of this book that means knowing what your project is and what it isn’t. Is it an escapist, romantic interlude or is it biting social commentary? How is it unique? Who would be interested in it and why? What are its assets and liabilities? You must fully understand and honestly articulate the answers to all these questions in order to pitch your project to potential co-producers, funders, and distributors and to market it to your target audiences. ...

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