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Transmedia Marketing by Anne Zeiser

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CHAPTER 32 Market It!

You’re in the home stretch, steeped in insight about content creation and content marketing. You’ve been inspired by some amazing transmedia projects. Your treatment or script is in good shape. And your content, marketing, and engagement plan is written, refined, and approved by all your stakeholders. You’re almost ready to execute.

But to execute it, you must sell it. Orson Welles, a great storyteller, magician (literally), and huckster once said that the film business is “about 2% moviemaking and 98% hustling.” Hustle is what you must do to bring your transmedia project to the end zone.

The Business of Show Business

Making the right business decisions is critical to protecting your ideas and realizing your project. That’s ...

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