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Transmedia Marketing by Anne Zeiser

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CHAPTER 31 Transmedia Marketing Case Studies

Now that you have acquired the building blocks of knowledge on how to develop a marketing plan for your transmedia project, it’s valuable to apply that cumulative insight in a different way—through appreciation and inspiration. It’s fun and informative to step back from your own project and survey other media and transmedia projects. Examining other projects’ odysseys while they’ve navigated various opportunities and challenges can motivate you as you set forth on your own project.

Martin Scorsese Presents the Blues has served as an overall teaching case study throughout this book, providing you with the structure and elements of a sound marketing, outreach, and engagement plan. It has taught you how ...

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