Transmedia Marketing

CHAPTER 21The Open and Title Sequence

In an era in which audiences are ever powerful, providing content and assets that engage your public audiences is paramount. And no marketing tool is more effective than video—the first language of the twenty-first century.

Title sequences or the opens for films, television programs, videos, and games are the entrées to your content and the moving expression of key art using cinematic storytelling techniques. Not only do title sequences and opens set up what’s to come, but the really good ones brand the property and are mini-films in and of themselves.

It has to set up, get you ready for what you’re about to watch—mood, tone, and theme. But it also has to create a brand—that can be color, it can be ...