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Transmedia Marketing by Anne Zeiser

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CHAPTER 16Media Events

The most effective way to communicate is first, in person; second, over the phone or Skype; and, finally, through the written word. There are times when interacting live is more compelling for your influencer audiences than press materials, pitches, or telephone interviews. Industry events, major announcements, and important dates can be reasons to showcase your project to the press. Press events can be serious affairs such as press conferences or they can be more promotional in nature, but where the press is also invited. You can create your own press event for your project from the ground up or insert it into a bigger, pre-existing event such as a conference, trade show, market, or festival, covered in the next chapter. ...

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