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Transmedia Marketing by Anne Zeiser

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CHAPTER 15Press Materials

A media project has many audiences and the materials and messages for it must be packaged to meet the needs of each audience. A teen on social media might just want the meme or parody of a project, while a funder might want the project’s revenue projections.

Press materials or press kits are the portfolio of materials on a company or product developed specifically for journalists. Well-written press copy is critical to presenting your transmedia project properly and providing journalists with the information they need to do their jobs.

Writing Good Press Copy

Press copy is generally written by publicists or in-house writers. All major players and partners involved in the project should approve the release and know about ...

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