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Transmedia Marketing by Anne Zeiser

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CHAPTER 13The Project Launch

How, when, and where you announce and release your project to its audiences are critical decisions. The old saying “timing is everything in life” applies aptly to the début of media projects. This is where strategy, experience, and creativity must come together to usher your project into the world.

If your transmedia project is funded, greenlit, and in production, then you have a marketing plan and are probably ready to go public. You simply need to finalize your launch strategy. Some key launch decisions may have been made well before the project went into development and were incorporated into your marketing plan. But in many cases, because securing funding and distribution, and executing the production take time, ...

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