CHAPTER 4
Case Study: How a Division of a Global Pharmaceutical Company Moves Strategy into Projects
Business Management and Corporate Strategy
Developing pharmaceuticals is a complex activity. It can take well over 10 years and over US$800 million to develop a product from the laboratory to its delivery in the market. Towards the latter stages of development, the organization of the development teams is especially large and complex, with people working in a virtual and matrix environment.
Hence, it is no surprise that the structure of a division of the company studied here is very complex, as illustrated in Figure 4.1. Pharmaceuticals product development is one of a number of business sectors within the company (albeit the principal one) and ...
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