Chapter 5. Case Study: How an International Transportation Company Moves Strategy into Projects
The company’s operations comprise a number of strategic business units at various sites in the UK and the United States (US). This report covers operations in the UK.
An Objectives, Goals, Strategy, and Measure (OGSM) framework is used to cascade strategy down the organization and through it to set the strategic context for the whole company. A diagram, shown in Figure 5.1, was developed during the case study to indicate the preeminent position of the OGSM framework within the company and its relationship to business units and projects.
Figure 5.1. Corporate, business unit and project environments
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